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ENGEL founds subsidiary in Morocco


20/06/2022

Austrian injection moulding machine manufacturer and system solution provider ENGEL has strengthened its market presence in North Africa by establishing its own sales and service subsidiary in Morocco. ENGEL Maghreb Sarl builds on long-standing business relations. Numerous customers and partners took part in the official inauguration ceremony mid-June in Tangier.

Morocco, Tunisia, and Algeria offer a dynamic environment for injection moulding production with Morocco in particular showing stable growth and remarkable potential. "Morocco has established a significant production industry in the past ten years. The automotive sector in particular has grown noticeably", says Romain Reyre, Managing Director of the new subsidiary in Tangier, as well as the Managing Director of ENGEL France. "Right from the outset, ENGEL has been able to participate in this positive development in a very successful way. The opening of the Maghreb subsidiary can therefore be viewed as an important step towards further strengthening our proximity to our customers in this region. We are building on a long-standing market position in the region, particularly in the automotive industry."

Inauguration with numerous customers and partners

In addition to the ceremonial aspects of the inauguration of the subsidiary, plenty of space was dedicated to ENGEL products and technologies: in exciting technical presentations, the keynote speakers presented successful solutions with examples from regional projects. The invited guests enjoyed the opportunity to establish or reinforce personal contacts at the ensuing reception.

Around ten employees will be permanently on site in Tangier as contacts for existing and future customers. Key to this local presence is Hamid Loucif, Head of Sales.

Local service substantially strengthened

Short commissioning times, and a very fast response in case of service calls, are decisive competitive factors for injection moulding companies. Thanks to its permanent local presence, ENGEL can now support its customers in the Maghreb region in an even better way.

"An ENGEL injection moulding machine is already available for customer trials at the site of partner IFMIA (Instituts de Formation aux Métiers de l'Industrie Automobile). And we will continue to expand this offering", says Romain Reyre describing the further plans.

Besides the automotive sector, where ENGEL has been one of the leading equipment suppliers in the region for many years, Romain Reyre sees further opportunities in other markets: "Morocco is in the process of establishing itself as a manufacturing location for medical technology and the packaging industry, too. ENGEL packs a punch in both industries. This is why I see massive potential for future growth here."

Christopher Stafford

Sales Operations Manager

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